Vol. 2, Issue 2 (2017)
Role of NGO’S in achieving corporate social responsibility
Author(s): K. Swarnalathan, R.K Anuradha
Abstract: Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large to improve the well - being of a community. It is a way which strikes a balance between economic, social and environmental imperatives. CSR often affects a wider group in the society. CSR creates image of the corporations in the long run. CSR is aligned to community requirements and organizational profitability. Most of the organizations have a CSR arm with budgeted resources and dedicated staff involved in improving the quality of life of workers, their families and communities at large. The importance of building strong public-private partnership as well as working closely with NGOs as implementation partners is being realized by companies. Collective strategies by the organizations and various NGO’s at the ground level is required to be build which is beyond micro-credit to increase the endowments of the women, enhance their exchange outcomes vis-à-vis the family, markets, state and community, and socio-cultural and political spaces that are required for both poverty reduction and women empowerment. The present article envisages the role of NGOS in implementing CSR activities and their impact on society.