Medicinal plants identified as a part of the evolution of human healthcare for thousands of years. India is known for its rich diversity of medicinal plants. The phytochemical constituents, natural bioactive compounds, nutrients and fibers present in medicinal plants, fruits and vegetables which are defend us from various ailments. Morinda citrifolia L.; (Rubiaceae) is an important medicinal plant with rich source of phytochemical constituents. The aim of the current study is to compare the phytochemicals and biochemicals of the fruit and fermented juice of Morinda citrifolia. The fresh noni fruits were collected and kept in aseptically cleaned empty jar and closed tightly for fermentation. Fermented juice used for further studies. Ripened fruits shade dried powdered and extracted with ethanol. The phytochemical and biochemical screening of fermented juice and fruit extract of Morinda citrifolia were analyzed by standard methods. Study reveals the presence of phenols, proteins, tannins, flavanoids, terpenoids and glycosides were more in fruit than the fermented juice also showed the presence of carbohydrate, protein and starch.