After the independence, India followed the policy of rapid industrialisation as its chief economic vehicle that will take its poor, unskilled and unhealthy population onto the track of development. This was based on the oblivious theory of ‘trickle down’, according to which if more wealth is generated in short terms its fruits could be distributed amongst its starving masses rapidly giving instant relief. But, alas! Neither the PSUs generated any wealth nor has the trickledown effect ever been experienced. Using short cut methods, the development that happens is often unnatural, biased and unhealthy especially when the country needs a holistic, long term and healthy development. Rapid growth is often substituted only to technological uplift and thus rural or so-called ‘primitive’ arenas are ignored. This should not happen. Something of the similar sort has been happening in India whose legacy is being carried, even in the present times. Not that government has not made any efforts, but there’s no absolution regarding the fact that whether those efforts have translated into desired results. What is needed is a more holistic approach towards development and growth, perceived in true sense of the word. This article looks at one such effort by the Indian government, called SAGY (Sansad Adarsh Gram Yojana) that though has failed to produce the desired results but are still ongoing. SAGY intends to transform the villages into what is termed as model villages. Theses villages shall have all the viable modern facilities and infrastructures. It shall be so planned and developed by each of the MPs(Member of Parliament) both, form Lok Sabha (the lower House or the House of the people) and Rajya Sabha (the upper House or the council of states) that roughly numbers 790 (545+245) that all round development of people could be ensured. By the end of 2016, 790 villages shall be converted into model villages. By the end of 2 more years, 2 more villages each have to be developed by these MPs, which mean roughly a total of 790x3=2370 villages would theoretically be developed as model villages. This paper looks into the concept of model village as conceptualized under SAGY and also tries to collect empirical data to see whether practical realties confirm to the promises made under SAGY. The article also emphasizes on the potentials of co-operatives, to cover as well as curb the failures of SAGY, and provide a new formula called ‘C-SAGY’, i.e., SAGY with Co-ordinated Co-operatives, an effort in the direction of achieving the long term due and much needed holistic development and effective rise in the purchasing power capacity of the rural people.