Comparison of customer satisfaction level among Hero, Honda, TVS and Bajaj Two wheeler: A case study of Rajkot city
Vitthal H Sattegiri, Annasaheb M Suryawanshi
In two wheeler industry to retaining customers is only way of success. So, to study the customer satisfaction is essential. Present research paper compares the customer satisfaction level of Hero, Honda, TVS and Bajaj two wheelers. Samples of 384 bike users were surveyed with a structured questionnaire. One way ANOVA was used to compare satisfaction level of bike users. According to one way ANOVA it was found that, the mean satisfaction level of Hero bike users and TVS bike users are different. However, the mean satisfaction level of Hero bike users & Honda bike users, Hero bike users & Bajaj bike users, Honda bike users & TVS bike users, Honda bike users & Bajaj bike users and TVS bike users & Bajaj bike users are same.